Chantage Film Poster

In order to create this final film poster I had to take a series of photographs using vivid lighting, reflectors and flash guns in order to create the shadows and brightness of the photo. I took separate images of Holly's hand holding the revolver and another of Holly's hand holding the lipstick. In Photoshop I combined the two best images in order to show the gun pointing at the lipstick. I also had to create separate layers of the nails and lipstick in order to keep them in colour whilst the rest of the image was in a high contrasted black and white filter. Although Photoshop didn't have the same font as Final Cut Pro (American Typewriter) I was able to find a similar font that had a similar typewriter effect that worked perfectly. My poster is a teaser poster so it doesn't have as much information as a regular film poster might contain, this kept the poster simple and easy to read which really helped when choosing the location of my film poster. The information that is found on the poster is the title (Chantage, the release date, starring characters, directors names, writers names, the film tag line and the production company. The poster doesn't really give much away about the film however you can tell that this poster is linked to the film as not only is the font the same, but the gun was the gun used in the film and the red lipstick and nail vanish link clearly to the film.

FILM POSTER LOCATION

The location and format that I have chosen to display and advertise my film are on billboards that are located in popular cities such as New York City, London and others. This way thousands of people will see the poster because they're in highly populated areas and the billboards are huge so therefore are visible from very far distances. Due to the location of billboards I made sure that the poster was simple and easy to read because when driving past a billboard unless in heavy traffic it's hard to take in high amounts of information within seconds. To the right are two examples of the billboards I might advertise on, the first is located in New York City, just outside of main city centre. The one below is in another city (most likely located in America) that is next to a busy road. The film poster is also majority in black and white which symbolises the genre of film noir. The gun shows that there is action/murder in the film and the lipstick along with the tagline shows that the murderer is probably female. The fact that a feminine hand with red nails is also making it very obvious that the villain is a woman. The film poster also highlights the importance of red which again links to the film noir conventions of having a femme fatale involved.